Introducing Compass 3-Phased Marketing Strategy

Our multi-phased marketing strategy leverages time-tested techniques from top real estate developers and luxury marketers. Like Hollywood releases multiple trailers to generate buzz for a big premiere, the Compass 3-Phased Marketing Strategy lets us strategically relaunch your listing, creating excitement and demand. This dynamic approach allows us to gather valuable feedback, fine-tune pricing, and optimize positioning—ensuring the best possible outcome for your sale.

How it Works

– Phase 1 –

Compass Private Exclusive

Make your listing available to a network of thousands of top agents and their millions of clients. During this phase, we will begin to create urgency and generate early buyer demand without accumulating days on the market or damaging public price drops. This lets us test your price and gather data-backed insights on how Compass buyers are engaging with your listing so we can make adjustments as needed. You might even attract a buyer willing to pay a premium for certainty and reduced stress.

– Phase 2 –

Compass Coming Soon

Publicly launch your property on Compass.com and signal to the market that increased competition for your listing is coming soon. During this phase, we will continue to gather engagement insights and fine-tune your strategy while staying protected from days on the market and price drops. You will also have a better chance of ranking higher on Google while increasing the likelihood that serious buyers will contact us directly instead of an agent who may not be familiar with your home.

– Phase 3 –

Go Live on All Public Websites

Now, we will make your listing active on all public websites, where it will accrue days on the market and have a visible price drop history. Armed with feedback from agents and buyers from Phases 1 & 2, we strategically enter the public market with maximum demand and optimized pricing so that you are positioned to achieve the best possible sale outcome.

Curious about how this phased marketing strategy can protect and increase your home's value? Contact me today to learn more! 

Source: compass.com